There are two options for distributing your app to users via Apple Business Manager (ABM).

Option 1: Use Mobile Device Management (MDM)

If your organization owns and controls employee device via an MDM, then you can link this to your ABM account.

For details of how to do this, consult your specific MDM provider's help documentation.

Once linked, you can then assign your app to users via the Custom Apps area inside ABM.

Option 2: Use Redemption Code Download Links

You can also distribute your app via a simple download link.  This is ideal if you don't have an MDM, or you need to grant app access to Apple users outside your direct control (e.g. clients, sub-contractors or employee-owned devices).

Apple regulates this mechanism via one-time-use redemption codes.  Each time the app is downloaded, the specific redemption code link used to download cannot be used again. 

Currently, you need to manually send a redemption code link to each user (excluding any MDM-assigned ones).  
NOTE: We will offer integrated functionality for redemption codes in the near future.  Once available, you will simply upload a batch of redemption codes to our Branding Center, and our platform will automatically assign a redemption code link to each user.

Adding Redemption Codes

To add redemption codes to your ABM account, you need to follow Apple's purchase process for this.
Your custom app redemption codes are free, so your purchase will be a zero amount charge.

  1. Log in to your Apple Business Manager.
  2. Navigate to Custom Apps.
  3. Select your custom app.
  4. Select Redemption Codes from the License Type drop-down menu.
  5. Provide the number of redemption codes you want to buy.
    You can buy a maximum of 10,000 codes at a time and 25,000 per week. We recommend you to buy codes equal to twice your expected users at a time, in order to ensure that the codes do not run out quickly.
  6. Click Get to purchase the codes.
    You will receive an email confirming the purchase at the email address linked to your Apple ID.

Downloading Redemption Codes

To access your redemption codes, you must first download them from your ABM account.

  1. Head to the Custom Apps area of your ABM account.
  2. Select the app for which you purchased the redemption codes.
  3. Download the redemption codes.
  4. Save the file locally to your device.
  5. Open the file to see the list of redemption code download links.
    Send each user a separate redemption code link as needed.